Why StudioMoo?

I often get asked about our name. There are a few reasons why we settled on the name 'StudioMoo'.

Firstly, 'Moo' refers to our cat Milly who mostly gets called Mosey Moo and likes hanging out on our desks and even laptops whilst we work.

When setting up StudioMoo in 2016 we wanted to create a simple, monochrome brand. Too often we see lots of fancy graphics and fancy words that all adds to a colourful smokescreen and a lot of pretension. We wanted to cut through the crap with a black and white approach to design. Moo with it's association to cows seemed to fit on several levels and it stuck!