Okay, here come the clichés... Got my mojo back. The creative juices are flowing. Back in the game. Smashed it. Love what you do, do what you love... 

Might just stop there.

So why the clichéd phrases? Well they pretty much sum up my excitement and re-ignited energy at having directed a photoshoot for a Men’s editorial – my first since leaving FatFace. Not a printed dress, checked shirt, cargo shorts or pair of flip flops in sight. Just some seriously sharp tailoring from the likes of Dunhill, Canali, Brooks Brothers, Richard James, Dashing Tweeds and Aquascutum. 

A new shoot team and new locations, not as tropical as I had become accustomed to but in it’s own way, London is even more special. The architecture in the city is simply stunning. Glass fronted buildings, hard shadows, concrete and metal structures provided the backdrop to the shots. Models aside, the featured ‘1965 Land Rover Series 2’ made a real impression. Not being a petrol-head or mechanically inclined, I’m not sure what the enthusiasts were going on about. I just know it looked awesome in the shots and gave the story a different dimension. Note to oneself – don’t ask a Land Rover enthusiast ‘Don’t they always break down?’

Needless to say I’m very excited to see the work published. Can’t show the final shots just yet but take a look at our Instagram feed @studiomoo_uk to see pics from behind the scenes. And definitely check out – my partner in crime and photographer on this shoot.